https://www.youtube.com/watch?v=M5-sreePyko
Instructions: Follow the link above to watch this week's homework video. In class, we listened to a lecture about the product life cycle. This homework video discusses the non-traditional product life cycle. The lecturer talks about four categories of products which follow this life cycle. Please listen for the four categories and take notes on the characteristics of each category - for example, the definition of the category, examples, the life cycle characteristics of the category, suggestions for marketing products in the category, etc. On Tuesday, we will discuss the concepts in your notes.
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