Homework 7

https://www.youtube.com/watch?v=M5-sreePyko


Instructions: Follow the link above to watch this week's homework video. In class, we listened to a lecture about the product life cycle. This homework video discusses the non-traditional product life cycle. The lecturer talks about four categories of products which follow this life cycle. Please listen for the four categories and take notes on the characteristics of each category - for example, the definition of the category, examples, the life cycle characteristics of the category, suggestions for marketing products in the category, etc. On Tuesday, we will discuss the concepts in your notes.

Homework 6

Instructions: Watch the video above and answer the following questions. Bring your answers to class on Tuesday.

1) What were the three things that Ric Elias learned from his near-death experience?
2) What do you think he meant when he said that he used to "collect old wines"?

Homework 5

Instructions:  Watch the video above titled "How Your Working Memory Makes Sense of the World." Then, answer the questions below. Please bring your answers to class on Tuesday.

1) According to the speaker, what is "working memory"?

2) What is "working memory capacity"? What abilities do people with good working memory capacity have?

3) How many things can we remember in our working memory? For how long?

4) What strategies does he give for remembering?

Homework 4

http://www.youtube.com/watch?v=Sfq1n3LCPXQ

After watching the video above, answer the questions below. Please bring your answers to class on Tuesday.

1) What are the differences between how men and women shop?

2) What rationale do they give for this difference?

3) According to the reporter, what are the upsides and downsides of a man's style of shopping?